Make an investment in your own Domain Name

Too many website owners fail to realize the marketing opportunities that exist by not having their own domain name.

The ultimate branding weapon

Having your own domain name gives you something that nobody can share with you; it gives you your own unique identity on the World Wide Web that you can promote with associated marketing benefits.

Choose a name wisely that reflects your website's core benefits and it will instantly project a powerful and positive impression to the user. The credibility conveyed of having your own domain name adds a higher level of trust and authenticity to your website.

Does http://members.tripod.com/YourNameHere/ convey trust to you?

A real estate investment in the virtual world

Owning your own domain name is like having real estate in the virtual world. Your domain name should be treated as an investment property that you aim to grow in value. Adding value to your website is in itself, adding value to your underlying domain name.

For a typical yearly registration of a domain name today for less than $20, the ROI of promoting your own domain name is just awesome.

Invest wisely in a domain name

Investing in your own domain name is an important decision that should be considered wisely on a variety of factors.

You should have a domain name first and then your business name should be the same as your domain name. Don't make the mistake of trying to retrofit your domain name to your website.

While dot.COM extension domain names are still the most sought after today (and most valuable), you now have other extensions such as .biz .info .name .tv to choose from. Others will likely follow in the future.

You also have the option of a country specific domain name (e.g. dot.uk) if a more suitable domain name can be found or if better marketing opportunities exist for a localized domain name.

Portability wherever you are in the world

Your own domain name gives mobility advantages wherever and whenever you are.

You have the freedom to change to another ISP or hosting provider anytime but your domain name will always remain with you.

Even if you're not ready to establish a website, you can still register a domain name now, 'park it' indefinitely with the registrar and use it later and when your website goes online.

You can set up specific email addresses at your domain in the meantime. You can start using an email address of your domain name ahead of your website (e.g. myname@mydomain.com). A very smart and convenient promotion idea!

Everybody needs a good name

For any website of the least commercial nature, having your own domain name is a must; it simply is non-negotiable.

The small cost today to own a domain name plus the intangible benefits of credibility and marketing opportunities available, makes having your own domain name essential and powerful.